Coors

National Geographic interviews Landor's Coors team »

Great design takes guts »

The word is out: Great design delivers great business advantage - and packaging is the single most potent vehicle for moving consumers from consideration to purchase. Yet relatively few companies make full use of the strategic power inherent in breakthrough design.

The fairest of them all »

Traidcraft is a small brand with a big story. After pioneering fair trade practices in the U.K., this innovative company decided to compete on a global scale. By repositioning its brand and redesigning its packaging, Traidcraft increased Geobar sales by a dramatic 60% in a single month.